Event iQ

TL;DR: Not all planners are created equal. Here’s how to evaluate your options—whether you’re planning a gala dinner, team retreat, or brand activation. From creativity to communication, these are the qualities that define a truly reliable event partner. 1. Relevant Industry Experience Ask for examples. Have they handled events of

TL;DR: Planning an event in Singapore? Here’s your honest breakdown of costs—venue, food, entertainment, production, and more. Learn how to allocate your budget wisely and where to save without sacrificing the experience. 1. Venue Rental: $2,000–$20,000+ Your venue choice can make or break your budget. Hotel ballrooms, rooftop spaces, and

TL;DR: It’s not the venue or the menu that makes a corporate event unforgettable—it’s the moments that spark connection, emotion, and surprise. In this post, we unpack the psychology of memorable events and how to design experiences that stay with your guests long after the night ends. Why Memory Matters

TL;DR: Not all event professionals are the same. Event planners focus on logistics. Event strategists align your events with your business goals. Here’s how to know which one you need—and how to spot the difference. 1. Event Planners Manage Details. Event Strategists Define Direction. A planner books venues, confirms catering,

TL;DR: Planning a corporate event doesn’t have to be overwhelming. We’ve boiled down our internal process into 6 core steps to help you plan with purpose, confidence, and clarity. 1. Start with the Goal (Not the Venue) Why are you hosting this event? Team alignment? Lead generation? Brand exposure? Knowing

TL;DR: Event management isn’t just about logistics—it’s about creating moments that move people. Strategic event planning helps brands build trust, loyalty, and immersive real-world storytelling that leaves lasting impact. What Is Event Management? Event management is the art and science of planning, coordinating, and executing events—from intimate gatherings to massive