FMCG ACTIVATION

Drive Engagement, Build Loyalty, and Move Product Fast

At GO, we specialize in high-impact FMCG activation campaigns that connect brands with consumers at the ground level. Whether it’s in-store sampling, roadshows, pop-up experiences, or hyperlocal brand takeovers, we help fast-moving consumer brands leave lasting impressions and drive measurable results.

From launch to logistics, we handle the full ecosystem of activation – so you can focus on scale, speed, and shelf movement.

In-Store Activations

Put your product directly into shoppers’ hands. We execute seamless in-store activation programs in supermarkets, malls, and retail chains across Singapore. From promoter staffing and POSM setup to real-time reporting and customer interaction scripts, we cover all the moving parts.

Perfect for:

Product sampling
Limited-time promotions
Shopper education campaigns

Hyperlocal Roadshows

Take your brand to the heartlands. Our roadshow activations are designed for maximum visibility and footfall conversion. We help you select high-traffic spots, manage permits and logistics, and bring the brand to life through engaging setups and trained brand ambassadors.

Great for:

New product launches
Mass-market engagement
Driving trial and awareness

Pop-Up Experiences

Create buzz and build social currency. We design, build, and manage temporary brand spaces that break through the noise. From concept to teardown, our team handles creative, fabrication, and operations – turning everyday environments into branded playgrounds.

Best for:

Premium FMCG launches
Urban millennial audiences
Data capture and content generation

What makes GO the best choice for FMCG Activations in Singapore?

Can GO handle national-scale activations?

Yes. We’ve managed multi-location FMCG activations across Singapore, from retail chains to heartland hubs. We offer coordinated rollout schedules, central logistics, and live tracking.

What kind of brands does GO work with?

We work with FMCG brands across food & beverage, personal care, household products, and health & wellness. From global names to challenger brands, we help cut through clutter at the consumer level.

Can you help with permits and licenses?

Absolutely. We manage all required submissions, approvals, and venue coordination, whether it’s mall management, town councils, or public spaces.

How does GO measure ROI for activations?

We provide real-time reports, staff feedback, sample redemption data, and optional digital tracking tools. You’ll get clear metrics on reach, engagement, and conversion.

How far in advance should we plan an FMCG activation?

2–4 weeks is ideal for single-site activations. For multi-location campaigns or custom builds, 5–8 weeks is recommended. But we’ve pulled off launches in under 10 days when needed.