Lessons in Leadership: What Events Have Taught Us About Business

Running a business in the events industry is like hosting the world’s longest event—it’s a balance of planning, adapting, and delivering. But beyond logistics, it’s the leadership lessons we’ve learned along the way that have shaped us. The first lesson: listen. Whether it’s clients, employees, or industry partners, listening is where ideas are born and […]
Building a Business, One Memorable Event at a Time

When we founded GO, it wasn’t just about organizing events—it was about creating moments that matter. Every event is a story waiting to be told, a blank canvas where creativity meets purpose. As entrepreneurs, we’ve learned that an event’s success doesn’t just come from flashy designs or big budgets. It comes from understanding people—their needs, […]
The Human Connection in a Digital World: Why Team-Building Matters

As co-founders, we’ve witnessed a seismic shift in how organizations operate. With remote work becoming the norm, the importance of human connection has only grown. Team-building events are no longer just an “extra”—they’re essential to fostering trust, collaboration, and innovation. But it’s not just about gathering people in a room. True team-building requires intentionality. It’s […]
Why Team-Building Events Are More Important Than Ever

In today’s dynamic work environment, team-building events play a crucial role in fostering a positive workplace culture. With the shift to hybrid and remote work, team-building has become essential for connecting employees, building trust, and improving communication. Here’s why team-building events are more important than ever: 1. Rebuilding Connections: Remote work has physically separated teams, […]
How to Create a Memorable Event: 7 Essential Tips

Creating a memorable event is every planner’s goal, but achieving it requires a blend of strategy, creativity, and attention to detail. Here are seven essential tips to ensure your next event stands out: 1. Set Clear Goals: Before you begin, define the purpose of your event. Are you aiming to educate, entertain, or network? Clear […]
5 Ways AI is Transforming the Event Planning Industry

The event planning industry is evolving rapidly, and one of the most significant drivers of change is artificial intelligence (AI). From automating tasks to enhancing attendee experiences, AI brings innovation that streamlines planning and amplifies engagement. Here are five impactful ways AI is transforming event planning: 1. Automating Repetitive Tasks: One of AI’s primary benefits […]