Event management is when you plan and manage a party, concert, convention or any other large social gathering, with the purpose of connecting people to each other. In today’s world where everyone has busy schedules, it can be difficult to organize events without someone managing everything behind the scenes so that there are no miscommunications or missed deadlines.
What is the benefit of having event management?
The most important benefit of having an event manager is that they lead a project from start to finish with all tasks being completed on time and with little oversight needed from your side as the client. An experienced event manager will guarantee this and maintain close communication throughout,t which ensures both the client and the event is always on the same page.
The five primary roles of an event management team include:
1. Project Manager:
The person who plans and executes the event and oversees all of the staff involved in its execution. They also work closely with the client to ensure they are happy with everything that is going on. A project manager needs to be someone who is capable of multi-tasking and is great at communicating between stakeholders, such as suppliers or contractors, and team members.
2. Venue Manager:
The individual is responsible for all aspects of a particular venue, such as its amenities and staff management, which they usually do for a specific time period before transferring the responsibility to another venue manager. They will also arrange for catering and other services required by their venues, such as transportation, security and entertainment.
3. Account Manager:
They work with the client to ensure everyone involved in their event is working towards the same goals and that nothing falls through the cracks. They communicate all information between clients and other professionals to make any changes or updates swiftly and accurately. A good account manager also ensures a smooth handover process when moving from one project team member to another, making them an integral part of every successful project.
4. Marketing Managers:
This professional makes sure everything is done for an event has its place in marketing it, such as proper advertising strategies, social media posts, press releases etc. Their main goal is to promote interest in your event before it even starts.
5. Public Relations Officer:
This person coordinates with the marketing manager and ensures all events are publicised through press releases, social networking, and other forms of media that can maximize their reach to potential customers or clients.
What are the essential skills needed in event management?
Event management skills are skills that will set you up for success. Some skills might be more important than others, but they all contribute to the ultimate goal, which is creating a successful event. The following skills are some of the skills needed in event management:
People Management Skills:
Managing and motivating people is a crucial skill for an event manager. If you can’t get your team motivated, organized, and working together towards goals, it will be challenging to pull off any successful events in time for deadlines or before they are due. Therefore, event managers need to make sure that they have these essential skills down pat when planning their events.
Project Planning and Organization Skills:
These skills go hand in hand with managing projects efficiently; however, good project management skills don’t just involve organizing every single aspect of every element like marketing strategies or catering menus but also help keep track of budgets as well which may seem easy enough until you factor in aspects like travel or transportation costs that may come up all of a sudden. Event managers do need to have these skills down pat to be successful.
Communication Skills:
Communicating your ideas effectively across the board is an essential skill for any event manager, whether during business meetings, explaining concepts to other staff members, or even ensuring you are understood by clients who might not speak the same language as you do. Practical communication skills are crucial because there will always be someone involved with every aspect of your events. Making sure they understand what needs to be done helps keep things running smoothly without too many hiccups along the way.
Budgeting Skills:
Learning how to manage budgets efficiently can help save time & money while preparing for upcoming events, which is why it’s always a good idea to know how to do this before you are in charge of your circumstance addition byes. In addition, by getting the skills needed in event management nailed down, you’re much more likely to succeed at having successful events that run smoothly without too many issues along the way and will help boost your career by ensuring your skills meet industry standards.
