Being an event planner is both a rewarding job and one of the most stressful in the world. To be a great event manager, you need to be as flexible as you are organised. This flexibility is what lets you adapt, learn, and change to make each event better. Don’t just manage an event. Instead, become a better event planner with these 5 tips.
Build A Personal Brand
As an event organiser, you must differentiate yourself and build a reputation that sets you apart from others. An excellent reputation extends beyond word of mouth and great reviews. A strong personal brand is one that is easily accessible to potential clients or employers and exists in many high-visibility places online. We recommend that you start thinking of yourself as a brand. Market yourself to a particular target market. To improve as an event planner, you should start creating and posting content that will best portray your brand to readers. This means that the way you act and communicate in both reality and via social media platforms like Twitter, Facebook, and LinkedIn should help to develop your professional brand further.
Don’t shy away from new event technology. To get ahead, embrace innovative changes that advance the event experience. There are plenty of ways to integrate new technology and event management:
- Crowdsource the location of your annual conference with a pre-event survey.
- Get participants to the right place at the right time with an event app.
- Gather real-time feedback on live speakers with an online survey.
Make the memories last with an Instagram printer.
If you decide to incorporate unfamiliar technology into your event, make sure you have someone on staff who understands the new technology inside and out. Put this person in charge of troubleshooting issues, or it may be chaotic during the event.
Be a True Leader
Being a team leader requires a balancing act between being likeable and being assertive. Your team is your back up. Being able to give them clear direction, support, and feedback is an essential leadership and event planning skill. They should share your vision and your values while adding another layer of diversity and innovation to your group. Respect them: you hired them for a reason. Be open to receiving criticism, feedback and input from them as well. Everyone has their part, and it ultimately leads to your success.
During this time of uncertainty, take the time to learn a few new skills. There are lots of companies offering free training and certifications. The more skills you have, the more valuable you’ll be to a future employer. It’s always great to learn how to use project management and communication tools. This is a great time to learn how to use different technology. Adding certifications and skills to your resume will give you a leg up on the job search.
After every event project ensure you reflect, analyse feedback and discuss with your team and the client how to improve. Enjoy the praise but look most closely at any negativity or areas rated average. Share anything that didn’t go to plan, along with how the situation was dealt with. What are the lessons learnt? Don’t sit back and be complacent, no matter how big a success the event was. Every small detail can make a difference, and there is always room for improvement!
You might have done hundreds of events, but if you are doing it the same way every single time, you are not improving as an event planner. With the above tips, you are on your way to building a better and more efficient event business.