There is fierce competition for attention in today’s virtual world. It is so crucial for businesses to scout out fresh ideas that will help them engage with their prospective clients. Due to the global coronavirus pandemic, more companies are opting to host virtual events for client engagement. This is the most effective way for them to promote their products or services online.
However, even with all the necessary tools at hand, it does not guarantee the success of your online event because of simple, easily avoidable mistakes. Therefore, here are our top 4 most common mistakes to avoid and a few recommendations to help you organize a successful virtual event.
1. Targeting the Wrong Audience
If you want a highly productive and engaging event, you need to consider the information that is of most interest and value to your audience. A simple solution is to survey your attendees before or during registration. This gives your presenters feedback on topics that are most important to your participants, and offers detailed insights that help you prioritize your agenda for a shorter meeting. Additionally, you can pinpoint the specific benefits that attendees will receive after attending your virtual event.
2. Choosing the Wrong Platform
Many businesses make the mistake of selecting a virtual platform that does not fit their needs. That is why it is essential to evaluate different virtual platform providers and choose one that lets you deliver an online summit that exceeds everyone’s expectations. Remember to look out for a virtual platform provider that provides intuitive tracking tools so that you can monitor where people’s attention is going. This is extremely important because it helps you qualify hot leads and disqualify ones that you should not be putting through your sales funnel.
3. Not Saying Thank You
There is just one thing you can do after the virtual event is over that will guarantee that people say “Yes” to working with you again and again. Yet many virtual event organizers forget to say “Thank you”. There are also other simple ways to show your gratitude. An email, a phone call, even a $10 gift certificate in a card will go a long way. It does not have to be extravagant, remember to express your thanks after the virtual event is over is most significant.
4. Not Saving Your Recording
Some companies do not put effort into saving the recording of their virtual events because their events offer only one-time exclusive access. But by doing so, they miss on a lot of opportunities, which the recording of their virtual event can later bring them. First of all, some of the participants may not have the chance to take part in your virtual event at that time due to life circumstances or other reasons. However, just because they did not show up during the event does not mean they will not be interested in reviewing the recording later. By saving the recording of your virtual event, you can make it available for people who did not get the chance to participate in the event.
Moreover, you can later reuse the recording of your virtual event for various marketing purposes, such as social media posts, blog posts, and YouTube videos. Video content is a potent marketing tool. Using videos in your marketing campaign can get you 66% more qualified leads. Besides, it can help you establish authority in your niche and improve your online presence in general.
We are all finding our way in virtual events, and these are just some of the pitfalls we have learnt the hard way. Hopefully with the above, you will be able to throw a better virtual event than your last!